San Francisco-based AI startup Artisan is making waves with its bold “Stop Hiring Humans” ad campaign, which sparks debate across the tech world.
A Y Combinator-backed company, Artisan, which sells customer service and sales workflow software, recently launched a provocative billboard campaign in San Francisco, featuring slogans like, “Humans are so 2023” and “Hire Artisans, Not Humans.”
Artisan CEO Jaspar Carmichael-Jack said we wanted to draw eyes and spark interest in our product, which was not possible by doing the same thing as everyone else. That’s how they came up with the “Stop Hiring Humans.”
He also added that we don’t actually want people to stop hiring humans, as we are actively hiring across all roles.
The real goal of our product is to automate the work that humans don’t enjoy.
Bogdan here с обясняваме мемето - това е препратка към чудовищата от сериала From (определено препоръчвам). В него героите са в капан в нещо като “джобно измерение”, което представлява малък град, от който не можеш да излезеш.
Всяка вечер излизат чудовища, които приличат на хора, но постоянно се усмихват, страшно силни и зловещи са и не могат да бъдат убити.
За късмет, в къщите на героите има талисмани, които не позволяват на чудовищата да влизат (освен ако някой не отвори вратата или прозорец).
Затова тези дЗверове се опитват да измамят хората да им отворят вратата по всякакъв начин
The success of the “Pet Rock” in the 1970s was an unlikely marketing phenomenon. Created by Gary Dahl, it was a simple smooth stone packaged in a box with a humorous care manual. Meant as a parody of the pet craze, it became a cultural hit, selling over a million units in months. Its appeal lay in its absurdity and clever marketing, turning an ordinary object into a novelty and conversation piece.
The Pet Rock’s success highlighted the power of humor and smart branding. Despite offering no real value, it tapped into people’s sense of irony, showing how clever marketing could transform even the simplest item into a financial success. It remains an iconic example of creative entrepreneurship and the fleeting nature of fads.
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